General extension focus: Dr. Patterson’s Extension related responsibilities include the
development of a progressive state-wide educational program in cow-calf production with
emphasis on reproduction and management of the beef cow. This includes the training of
regional extension livestock specialists, and interaction with cattle producers and agri-business
firms. Dr. Patterson serves as PI, state-wide coordinator, and reproductive specialist for the
Missouri Show-Me-Select Replacement Heifer Program.
Goals and objectives:The Show-Me-Select Replacement Heifer Program. Marketing heifers
that are developed according to established guidelines are a viable means of rural economic
development. The reproductive goals for heifers enrolled in the program include:
Improving breeding performance during the heifers’ first breeding period
Minimizing the incidence and severity of dystocia, with the resulting delivery of healthy
Successful rebreeding of heifers during the subsequent breeding season
This program requires compliance with specific guidelines and provisions for various
management and reproductive practices and (or) procedures. The Show-Me-Select Replacement
Heifer Program is designed to:
Provide a total quality management approach to heifer development using best
Increase marketing opportunities for and add value to the heifer portion of the calf crop
Provide reliable sources of quality replacement females through genetics and
During the past 9 years:
612 farms enrolled 73,022 heifers in the program
27 regional extension livestock specialists and 184 veterinarians were involved with the program state wide
17,598 heifers sold in 73 sales across Missouri from 1997 through the fall 2006
5,965 prospective buyers formally registered to buy heifers
2,160 individuals from 14 states purchased heifers from the various sales
The Show-Me-Select Replacement Heifer Program contributes over 3.5 million dollars to
Missouri’s economy annually
The Show-Me-Select Replacement Heifer Program is the first state wide on-farm
development and marketing program of its kind in the U.S.
Future direction. A value chain systems approach will be developed to increase profitability of
participating farms through expansion of the value-added development and marketing program.
The objective will be to add value to beef heifers and steers by expanding marketing
opportunities as a result of technology adoption, production verification, collective action, and
best management practices. These Specific Aims are:
To implement a comprehensive extension education program focused on the adoption of
new methods to synchronize estrus and ovulation to facilitate fixed-time AI of beef cows.
Adoption of these practices will result in improvements in the genetic merit of
heifers retained for breeding and/or marketing and their respective steer mates
that may be sold as feeder calves or retained through the finishing phase.
To work cooperatively with specialists in Agriculture Economics to research the
economic implications for farms that participate in the program.